Multiculturalism Essay Example | Topics and Well Written Essays - 1500 words

Multiculturalism - Essay Example In general, the practice of multiculturalism is said to be effective in improving the marketing communication of the Chinese and Indians who are residing in Australia. (Zhu, Nel, and Bhat, 2006) By considering the intercultural dimension and characteristics of each customer, business people are able to create a stronger buyer-seller relationship. Among the Australian Indians, it is the creation of trust and loyalty between them and the Asian seller(s) which further creates a way to develop future business opportunities. On the other hand, the Australian Chinese develop a close relationship with its Asian suppliers in order for them to be able to be able to end up making a win-win negotiation concerning the price and quality of the products they will purchase.Aside from improving the purchasers’ relationship with the Asian suppliers, multiculturalism also improves the working relationship between Australian business owners and their employed groups of workers in the Asian count ries. As a result of implementing multiculturalism within a business institution, a company’s all business performance and efficiency can be improved.The application of multiculturalism in doing business with Asia particularly in the trading of human power, raw materials, and finished products removes the cultural barriers and racial discrimination between Australia and the Asian countries. International trading is important since it could result in a significant economic advantage on the part of Australia.

Buyer behaviour Assignment Example | Topics and Well Written Essays - 2500 words

Buyer behaviour - Assignment Example The report has been prepared to focus the purchasing behaviour of the user for the Samsung products. Samsung is an international conglomerate company, which was founded in 1938 and is headquartered in Seoul, South Korea. The product portfolio of the company comprise of apparel, medical equipments, electronic components, telecommunications equipment, consumer electronics, ships and semiconductors. Samsung also provides wide range of services such as financial services, advertising, health care and medical services, retail, hospitality, entertainment and construction services (Samsung, 2015). The psychological and sociological drivers of consumer behaviour will be assessed through the marketing analysis of Samsung by using different theories and models. Further, the impact of the marketing mix components on the decision-making process of the consumers will also be taken into consideration for the purpose of this report. The customers of Samsung are grouped on the basis of geographic, demographic and psychographic segmentation. According to geographic segmentation, Samsung is targeting the Chinese and Indian market as a priority and then focusing on other regions. According to demographic segmentation, age does not really matter for the Samsung products and it offers its services and goods for all the family sizes. The company targets the customers of middle, upper middle as well as higher class individuals. The company has segmented the customer into three different categories such as teachers and students, self employed and businessman. On the psychographic segmentation basis, Samsung is targeting the users based on their personality as well as lifestyle (Clow and Baack, 2011). Exposure: Mainly perception starts with exposure towards stimuli. Exposure occurs when stimuli come within any of the following senses such as touch, smell, vision, taste and hearing. It has been

Consumer behaviour Essay Example | Topics and Well Written Essays - 2250 words

Consumer behaviour - Essay Example Government and leaders of the company have become increasingly aware of the people’s needs and understand that at times people would break the rules in place to satisfy them. With the help of Maslow theory marketer’s can judge consumer’s motivations they can identify the generic level of need the consumer product is capable of fulfilling. This would help the marketers better form any of the marketing strategy. Products such as foods and clothes are purchased as they fulfill safety needs; personal care products such as shaving cream, perfume, soap, toothpaste, are bought mainly as they serve social needs. While luxurious products such as expensive clothing, fancy house, jewelry, and cares are bought mainly to serve self-actualizations and ego needs. Though, Maslow's hierarchy does consider relevant from an intuitive standpoint, however, there is little evidence to proof its hierarchical aspect. Today there are evidences to contradict such aspects as explained by t his motivation theory. For example, today we find some of the cultures placing social needs ahead of any others. Maslow's hierarchy further has difficulty explaining incidents such as the "starving artist" where a person ignores lower needs to pursuit higher ones. Finally, it cannot be prove that people g up t motivated just to satisfy a single need at a time, except in situations where one finds conflict between needs. Therefore, it fails to predict and shape market well. 2. How influential is gender stereotyping in the popular magazine or the drinks markets in differentiating and expanding the total market? Gender stereotyping makes use of magazines and other advertising mediums to govern and shape people’s perception. How influential they might would depend on the assumptions made about men and women which may or may not be true. It could have been said to predict fairly for a fewer numbers however, it might not be true for the larger part. In short that everyone could con fide to the description of gender descriptions as mentioned neatly in various advertising mediums such as magazines and drinks market. Today readers are found to be much sophisticated and are aware that much of the advertising stuff does not portray their sets of beliefs, perceptions, attitudes and likings. Post modern reader would take out several magazines to form a mix up suiting their sets of thinking patterns. For instance, one of the women might select the top and sandals off a photo shoot posted in a magazine but paired it with his favorite pants. So today, readers are conforming to some parts of gender stereotypes exposed to them but have willpower to surpass them if they feel like. So, in this case it would be relevant to conclude that magazines target audience in manner that they could influence majority and hence raise the sales of their products. However, there would be many readers who would know when to absorb and what to buy. 3. Give an example of ‘cultural jamm ing’ that to your mind works really well in causing consumers to think twice about their attitudes towards a brand or a product. What techniques does this example of ‘cultural jamming’ utilize to make it so effective? Culture jamming is arousing attention in consumers of particular brand to react in an emotional manner. It can be commercial, social or political. If done properly it raises awareness among the people and is effective adding legal way to mend the consumer’s perception. One of the best examples of culture jamming that

Emotional Effect Music Can Have on a Film Essay

Emotional Effect Music Can Have on a Film - Essay Example According to the essay "Emotional Effect Music Can Have on a Film" findings, music in the film can have the effect of convincing the audience to believe the actions or the mood portrayed by the character as opposed to simply accepting the scene and the overall mood. For example, when a ballad is played repeatedly every time an actor is onscreen, the audience will ultimately connect the mood of the music to the character (Tan et al139). An example of this is the haunting song by David Raskin which was used repeatedly in the film Laura which resulted in the film acquiring a deeper feel owing to the perceived depth of the score. Music is used to direct the sympathy or empathy of the audience towards the characters that the director wants to depict as good of evil respectively, as such, in a film, the soundtrack played when the villain is onscreen is likely to be eerie and designed to evoke apprehension tension or fear (Juslin and Sloboda 371). Nevertheless, when the protagonist is onscr een, the music played will be evocative of hope and in action scenes when the antagonist is winning cheerful hopeful music such as the â€Å"eye of the tiger† which is considered by many to be the anthem of motivation in modern film. Used effectively as a synesthesia, music can create mood in which an audience will be subtly manipulated into associating a certain piece of music with a given mood, from a Gestalt perspective, one may even argue that some of the emotional evocations are innate,. Films such as Phycho 1960 and the more recent horror series Saw, (2005) use a variety of musical devices such as pitch, tone and melodic line to create a classical conditioning that succeeds in making the audience nervous and even scared, which is the purpose of creating a horror film in the first place. When a file plays music from which an audience can make a direct connection to the based on the retrospective themes covered by the music, it has the distinct effect of bringing past emotional experiences into the current viewing

Team work Essay Example | Topics and Well Written Essays - 1000 words

Team work - Essay Example An important element of human nature is that every individual has own opinions and independent methods of working. Every individual wants importance, power, authority and control over other. However, the teamwork emphasises on sharing of opinions, ideas, experiences, rewards and punishments. Cohesive efforts and collaborative knowledge brings success to any organisation and healthy team environment. Training, co-training, and workshops are conducted by employer to equip their employees with necessary skills required for teamwork. The necessary information, resources and materials should be exchanged with teammates. The interdependence and dynamic interactions among the team members plays an important role to adopt certain strategy to complete a particular project. Team success can be achieved through positive outcome of series of events and coordination of series of tasks. In order for teamwork culture to succeed, some aspects of teamwork like motivation, leadership, and open communi cation plays major role. All these factors interact with each other and influence the overall excellence of the organisation (Nadjiwon-Foster 2002). When organisation adopts flat structure by eliminating many middle-level management positions, leadership plays an innovative role at all levels. The functional and legitimate behaviour of leader influences his teammates (Barker 1996). The leader inspires other team members to behave and perform in a certain way. The formal and informal forms of his influence help in building flexible, yet successful organisation with shared vision. When anybody in the team has disruptive influence on the other teammates and consequently impairing the team’s objectives, leader must take immediate action in the form of warnings or punishments. The person should be made aware of aftereffects of his behaviour. The leader has to handle varied personalities having different temperaments, cultures,

Discuss the ethical issues of using GM golden rice in the developing Essay

Discuss the ethical issues of using GM golden rice in the developing world - Essay Example Vitamin A is found in butter, milk, liver and kidney, green and yellow vegetables, but only very little in conventional rice. Today, much of Vitamin A can be supplied by the genetically modified rice that offers beta-carotene, a metabolic precursor to vitamin A. In year 2000, researchers in Zurich and in Freiburg, Germany succeeded in creating the yellow rice that has both beta carotene and iron content (GMO Compass). The GM rice research, which was funded by the Rockefeller Foundation by $100 million, took 10 years to produce the genetic strain. It will take million dollars more and another decade of development at the International Rice Research Center before it can reach the fields of farmers. (Shiva, 2000) Genetic engineering is the deliberate, controlled manipulation of the genes in an organism with the intent of making that organism better in some way (What is.com). This is a thoroughly new technology that alters the characteristics of the living organisms by inserting genetic materials manipulated through artificial means. Union of Concerned Scientists said that advocacies of genetically modified food should proceed with care, alternatives examined, and case to case evaluation of genetic engineering applications be done. GM rice has been a source of complex issues. A group of 22 international scientists and experts, in 2009, questioned this issue in an open letter to Professor Russell at Tufts University School of Medicine, who is in charge of the clinical trials of GM Golden Rice testing to adults and children (GM Watch). This group asserted that â€Å"golden rice is inadequately described in terms of biological and biochemical makeup†¦has not been shown to be stable over time†¦.has never been through regulatory approvals process anywhere In the world†. Researchers from Ban GM food worry on the safety of GM rice as it has not been tested to animals. They argued that when pharmaceutical drugs are tested for safety, it should be first tes ted to animals. When no harmful effect is seen in the animal, it is only then that it should be tested to human volunteers. GM rice defenders said that it is intended for humans, so animal test is no longer needed. Same research group argued that since GM rice is engineered to overproduce beta carotene, they are worried that some retinoid derived from beta carotene are toxic and cause birth defects, as studies would show (GM food.org) As controversies grow, research findings conclude that there are many opinions on the negative effect of GM food, but lacks data to support the claim on the potential risks to health (Arpad, et al.) Potential harm of GM foods can be acute to the young, elderly and those suffering HIV, hepatitis or other viral diseases. Those suffering from gastrointestinal tract, allergies and other disorders are further advised not to consume GM food as there is possibility of unforeseen irreversible consequences. For this reason, GM food labeling should be mandatory, research suggested. The emergence of genetically produced crops has generated various policy reactions from different countries as well. Discussion has reached international level, particularly, the World Trade Organization (Nielson & Anderson). Accordingly, both exporters and importers of GM rice will be affected by the biotech policies of the countries within which they operate. Trade relations are affected by the consumer confidence

LAMPOSTS CLAIM IN THE LAW OF TORT Case Study Example | Topics and Well Written Essays - 1500 words

LAMPOSTS CLAIM IN THE LAW OF TORT - Case Study Example But the safety crew did not give the warning. Such failure of BBC, through the safety crew, is considered negligent which caused Jones' accident. Thus, the BBC was liable for Jones' injuries. The cameraman and Jones worked as a team because their equipment was linked. Jones with his equipment was following the cameraman who had decided to pass beneath the mast thereby leading Jones into the hazardous area. The cameraman was then in breached of his duty of care and the BBC was vicariously liable for that negligence. In Wilsons & Clyde Coal Company, Limited v English, [1938] A.C. 57, the House of Lords stated as follows: " primarily the master has a duty to take due care to provide and maintain a reasonably safe system of working in the mine, and a master, who has delegated the duty of taking due care in the provision of a reasonably safe system of working to a competent servant, is responsible for a defect in the system of which he had no knowledge" Breach of Employer's Duty. Following the rulings in the Jones and Wilsons cases, it is clear that the football club is under a duty of care to provide Lampost with competent fellow employees, properly maintained site and facilities, and to provide a safe place and system of work. The question of whether the football club breached that duty of care depends on the standard of care owed by the defendant football club to its employee and whether it has taken reasonable steps considering the circumstances. (Latimer v A.E.C. Ltd.[1953]) In Jones, the breach of the employer's duty consists in BBC's failure (through its safety crew) to discuss with the cameraman and Jones the risk of the falling mast and to warn the cameraman and Jones in unequivocal terms that they must not go beneath it. In Wilsons, the breach by the employer consists of its failure to provide competent fellow employees, properly maintained mine and equipment, and to provide a safe place and system of work. In the case of Lampost, the failure of the football club to provide sufficient number of medical personnel and immediate treatment which caused Lampost's permanent limp and disability to play professional football constitutes a breach of the standard care required of the football club. Under the circumstances, having only one emergency doctor during a match is far from meeting the reasonable standard of care. First, it can reasonably be expected that injuries are bound to occur in a football match because, by the very nature of the game alone, it is physically strenuous and demanding. Second, it is a mathematical fact that the game is played by at least 22 players and having only one doctor during a match clearly does not meet the required standard of care. Third, considering that it was a premiership match, it can reasonably be expected that players are more competitive than usual and thus, injuries are bound to result from the matches. Hence, the football club should have hired more than one do ctor. Moreover, following McDermid v Nash Dredging and Reclamation Co. Ltd. [1987], it can also be inferred that the football club is in breach