Marketing analysis for the Allianz Group

Marketing analysis for the Allianz Group Allianz Group is a bigger company which providing insurance and financial services. Besides that, Allianz SE which is holding company of international group located in Munich. Allianz was found in Berlin. Germany in 1980 (Allianz, 2010) Allianz Group, with 152,000 employees in the worldwide, which has over 75million customers in around 70 countries. In the insurance market, Allianz is the market leader in the Germany and has strong international presence(Allianz, 2010). Allianz was a historical company which has more than 100 years. Even Germany defeat in the World War I but Allianz was slowly ventured outside Germany to European markets (Allianz, 2010) At the national socialist Nazi Germany in the era after 1993, Allianz fit in with the guidelines. After World War II, Allianz was start to rebuild post in 1945. Allianz was start to get international by spreading its activities to some country in Europe and Americas in year 1950s throughout 60s, 70s and 80s. In year 1990s, Allianz began to venture into the Asian market. (Allianz, 2010). Allianz Group also expanded its asset management business. Today, Allianz Group is one of the worlds leading financial service providers (Allianz, 2010). The mission of Allianz The mission of Allianz is to achieve sustainable growth of our competitive strength and values. In order to achieve this mission, they implemented a series of measures which characterize as 3+one program. They have an overall 3+1 program: Protecting and enhancing the capital base. Substantially strengthening the operating profitability. Reducing complexity. +One: Increase sustainable competitiveness and value. The organization structure of Allianz Board of Management Supervisory Board International Executive Committee International Advisory Board and Joint Advisory Council Employees The organization culture of Allianz Allianz Group culture combines German characteristic and international flair. In Munich, a lot of language will be using by the people when they talking to each other such as French, German, English, Italian, Chinese and etc. However Allianz values local cultures and markets situation does not dictate a one size all fit solution for the individual location. That why Allianz has defined a strategy framework to guiding standards. So that Allianz Group in the worldwide can adopt the cultural and business requirement to specific regions (Allianz, 2010) The macro environment analysis PEST analysis is concerned with the environmental influences on a business. PEST is stand for Political, Economic, Social, and Technological factors of the external macro environment. Political factors often look at the government policies. The economic factors relate to changes in the wider economy. Social factors is relating to the cultural aspects. The technological factors relate to the application of new inventions and ideas. It is an important tool to understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organization (Thompson, 2002). Following are the different factors affecting the Allianz insurance in UK. Political Some of these factors had a good impact to the travel, car and home insurance in the UK. The government travelers awareness campaign has brought awareness to the public about the dangers of traveling uninsured highlighting the expensive costs of medical treatments abroad. The travel industry has supported and benefited from this as it increased their sales prospects. The minimum car insurance implemented by the government is third party cover. This has a very good impact on the car insurance industry as this guarantees a sale on every car in the UK and because 76% of adult in the UK have a full driving license, all of them are potential customers (Birtles, 2002). Legal General data revealed that most critical illness cover claims are made by people under 40. (Speedy, 2004) This has been good news for age dedicated home and health care insurance companies as less cover claims means less liabilities. However, according to the Bank of England, the rising tax is slowing down the consumer spending. This has badly affected the whole of the insurance industry as people had less money to spend on higher premiums or packages. Economic In todays world facing inflation, people are more work-orientated, so earning more again translating to larger disposable incomes allowing people to live comfortably take advantage of more expensive schemes in insurance such as taking fully-comprehensive cover rather than third-party (Speedy, 2004). Another economical fact is that we are currently at the boom stage of economic cycle and so people are better off. This means that as stated above people are able to live more comfortably and on a general level are better able to afford things like food, shelter, clothing and health care. This translates to fewer illnesses which mean that insurance companies have less payout to make as less people fail ill (Speedy, 2004). Another important factor to notice about the general public in a boom phase of the economic cycle is that people are more likely to pay for products in the service industry. So things that they may have refrained from due to a lack of money like health insurance will be more welcome during a period of boom so increasing revenue for insurers (Birtles, 2002). Social Nowadays, Allianz facing a lot of social problems such as increase of young driver. They choose to insure on parents cars along with saving the money to buy their own cars. Young drivers aged between 17 and 25 also have a higher chance of being in an accident so they are more costly for an insurer to cover so insurers charge more. For this reason the increase in young drivers translates into larges revenues for insurance companies due to the larger premiums. (Birtles, 2002) Besides that, todays society is the increase in the racing culture with large emphasis placed on driving faster and better looking cars. Modified cars are a cheaper alternative to buying a sports car also increasing insurance costs (Speedy, 2004) . In comparison with 30 years ago the average person earns much more today translating to larger disposable incomes. This has leading to more people being able to afford second cars and so being insured on them giving more business to insurance companies (Speedy, 2004). Technology In new era, technology is an one of the important things using by social such as internet, communication technology and so on. With this technology, Allianz can increase the sales and reduce the transaction costs. By using internet, it can changes the delivery service process. Nowadays, Allianz using internet even sells insurance policies. Internet proving to be one of the widely used distribution networks for selling insurance policies. Also internet is used for sending premium notices to policy holders through e-mails (Shinde, et al., 2008) By using internet, it can provide several convenient such as premium calculator which accurately displays the amount of premium month wise and the remaining balance. One just has to enter the age, name of the insurance policy, the sum assured and whether there is an accident cover or not. By the insurance system, the user only by keying the information, this entire them to shown the premium amount within in short time. This has helped the customer in a way so that they dont have to travel all the way to the branch to ascertain the amount of premium to be paid (Shinde, et al., 2008) The international consideration Allianz operate almost in every continent. The regions are Eastern Europe, Central Eastern Europe, Asia Pacific, Americas and Middle East Africa. Allianz is deeply rooted in their domestic market which is Western, Northern Southern Europe. Western Europe is the home of Allianz. (Allianz, 2010) When Allianz wants doing an international business, Allianz will consider the human resource, financial and legal requirement into particular country. Allianz start a new venture in China, financial will incurred in that China will lower than having a new venture in Europe. Furthermore Allianz can get a large human resource in China. This is because the population in China is very large. Allianz also can save cost. The wage pay to the labor is lower and produced the production in a lower cost (Allianz, 2010). When a company intend to going international, they will consider the macroeconomic that will affect in their business. Before enter to a new country or new venture. They will do a research about the external environment of that country or region first and then only decide whether to start the new venture into that country or not. While Allianz also does the something. The macro environment that consider to the company are political or legal condition, economic condition, social issue environment and technology. Those are significant to evaluate a country before doing an international business (Allianz, 2010). There are several methods of going international when a company intends to go international. The company can go international based on export based, non-equity based and equity based. For Allianz which a company just provide services, it use equity based method to going international which include joint ventures and foreign direct investment (FDI). The first company or office that Allianz venture in is in London with open a subsidiary company (Allianz, 2010). Allianz was venturing into Malaysia in year 2001. It become controlling shareholder of Allianz General Insurance Malaysia Berhad(AGIM). However, AGIM was transferred wholly owned subsidiary AGIC in year 2007. Following the completion of the transfer of general insurance business, AGIM changed its name to AMB and became an investment holding company (Allianz, 2010). Besides that, there have several issue faced by Allianz in Malaysia. Currently, Allianz facing managing climate change risk. Managing climate change risk is the biggest challenge to the Allianz facing today with several impacts on insurance industry. Over past 30years, there was a great natural catastrophes claim by the victims which increase 15fold to approx. 30 billion Euros (approximately RM120 billion). Allianz settles 40% of industrial insurance claims are due to natural catastrophes (Allianz, 2010) With managing climate change risks, Loeffler (2010) was recognize climate changes as a matter of great strategic consequence for Allianz. Allianz need to assess together with their clients by mitigate the risks. In the other hand, Allianz was adapting the impact of climate change and safeguard insurability of risk in future. In year 2007, Allianz was established a subsidiary as Allianz Climate with explicit aim to develop new products and investment trends related to climate change. As a insurance business, Allianz need to act an early warning system to help the business and let the society know and understanding about the new risks. Allianz need to prepare in several ways for effects of climate change. Providing risk coverage for emerging technologies for example plays an important role in their future development. Securing the insurability of risks is essential for economies to be able to operate (Loeffler, 2010) The growth of business In year 1957, the Ansoff Matrix was first published in the Harvard Business Review and has given a quick and simple way of thinking about growth to generations of marketers and business leaders and helps them to assess and understand business development or marketing strategy (Manktelow, 2010). Ansoffs product-market matrix explain that a business attempts to grow depend on whether it markets new or existing products in new or existing markets. Market penetration Market penetration is a growth strategy where the business focuses on selling more of the same products or services in current markets. This strategy normally try to fix or increase the revenue of current products and achieve economies of scale through more efficient distribution more efficient manufacturing, and more purchasing power (QuickMBA, 2010). Take for instance; Allianz can use advertising to promote their product or policies. Advertising is an important tool to help the company to build up the brand name. In fact, consumer will compare the products through advertising. An innovative and creative advertising is able to form a well image in the mind of the public in order to stimulate more consumers to buy the products. Besides that, Allianz can implementation other special offer promotions like Allianz can offer a variety of free health checks in different public place such as hospital, shopping complex or any fair related to healthy. Through the event, the consumers were gi ven an opportunity to purchases health product at a promotion rate. (Anon, 2010) Product development Product development is the name given to a growth strategy where a business aims to sell new products or services in current markets. This strategy often try to develop and innovation new product and sell to existing customers (QuickMBA, 2010). For example, Allianz can provide more comprehensive coverage in addition to the existing insurance plans. Like Allianz can give protection among other, medical expenses including dengue, malaria, bungee jumping, amateur sports, natural disasters, kidnappings and thefts. Because these events were became more serious in Malaysia (Allianz, 2010). Besides that, Allianz can packaging existing products it in new ways. Like when husbands buy a personal healthy policy, Allianz will offer a new package that their wife are also can get the free protection from Allianz. It is means buy an insurance policy but the beneficiary is to two persons. Diversification Diversification is the growth strategy where a company promoted new products or services in new markets. This is the most dangerous type of strategy because the business is entering into markets in which it has little or no experience. For a business to use diversification strategy, therefore, it must have a clear concept about what it expects to obtain from the strategy and an honest assessment of the risks (QuickMBA, 2010). For example, Allianz can try to launch the pets insurance policies. Nowadays, many people feel that raising children is not easy, so they prefer to concentrate on their pets. According to internet firms found that over 90% people look pets as their own children. Many people going and acting crazy in love with dogs and cats (Plano, 2007). They will provide a loving, safe, healthy home for their pets by providing assisted living, hospice, and placement assistance. Since so many people regard their pets as children, they will want to help their pets to buy an insur ance policy and protect their pets. So Allianz can be a first company to implementation this new and creative insurance plan. New venture Vietnam which is located in Asia Pacific is the best investment country. Despite the 1997 Asian economic crisis, Vietnams economy has expanded rapidly since the year 1980s Communist Party of Vietnam leaved from the communist economic policies. According to the Economist Intelligence Unit (2010), Vietnams GDP growth forecast is predicted to be strong, at an average of 7.9% between 2007 and 2010. Besides that, foreign direct investment in Vietnam rise 10 percent to between $10 billion and $11 billion in 2010. Foreign Direct Investment plays an important role in the Vietnam economy (Lan, 2010). Know and predominate the necessary need in Vietnam market in this few years, VIPC Capital Management Corporation provide many services such as Non risk investment , Asset management, Portfolio Management which can give more choices for the customer to choose the financial services and financial consultant to increase the effectiveness in fund management and generating profit. With these facilitie s and benefits, Allianz can use foreign direct investment method to enter Vietnam market. Threat of new entrants Allianz should make investigation on what benefits it will get by investing in Vietnam and build a strong customer royalty and make agreement with the government if possible to prevent possible entrants of competitor. As a new entrant, Allianz should build the good brand name to the customers in Vietnam by advertising such as TV advertisement, road side banner and so on. By advertise about the company to citizen in Vietnam to let them know about this company well. However, Allianz need to know the Vietnam citizen culture such as what they like or dislike. Besides the citizen, government rules and regulation need to learn by Allianz to enter into new market such as labor law. It is very important for Allianz to learn the government rule and regulation because some of the things have banned by the government in Vietnam. In other words, it is to make it harder for potential entrants to go in by imposing barriers to new entry. Competitive rivalry This is important for Allianz to know how rivalry in the market of Vietnam as rivalry among competing firms intensifies, causing industry profits decline and can make the industry becomes inherently unattractive. Since Vietnam less of international insurance company, Allianz can take advantage to enter the Vietnam market to gain more profit from the citizen. With brand equity of Alliance, the customer will prefer more for the international company. Besides that, there have only few multinational insurance company in Vietnam but Allianz need to know how strong the brand entity of the competitors are, and also to find out the weaknesses of competitor in order to get affiliate from the domestic consumers in Vietnam. However, Allianz need continuously innovative about the company to competitive with the competitor in Vietnam to gain more profit for it. Bargaining power of buyers Buyers purchases represent a major portion of income for Allianzs total sales revenue, so Allianz must investigate how strong the bargaining power of the buyers of the host country as most of the buyers have the absolute information regarding the price and the availability for the services. Recent year, Vietnam economic has resilient. Vietnams average income per capita has reached an estimated USD 1,200 in 2010 and the country has moved from the list of poorest countries to the list of low and middle-income countries (Vietnam Business Economy News, 2010). Most of the citizens have extra money to buy insurance for their own and their family. Allianz can offer with different types of policy to the customers such in different age of stage and so on. It will attract more customers to choose what type of policy they like due to increase the profit to the company. In the other hand, Allianz should offer a special price to the customers compare to the other competitors to attract for the c ustomers switch to the Allianz insurance. After the buyers purchase the insurance, Allianz need to make good relationship with the customers to maintains the sales because buyers will make income for company profits.

Why is it Justifiable to Describe TCD’s Exam Hall

Architecture Essay Why is it Justifiable to describe Tad's Exam Hall as ‘classical? Michele Fox-Bell Submission Date: 7th December, 2012 â€Å"Classicism' a revival of or return to the principles of Greek or Roman art and architecture. Although most phases of medieval and later European art have to some extent been influenced by antiquity, the term ‘classicism' is generally reserved for the styles more consciously indebted to Greece and Rome. â€Å"l In this essay I will discuss why the Examination Hall in Trinity College Dublin can be considered a classical building.In the first century BC, the Roman architect Marcus Vitreous wrote his ten books of architecture. In these books, De Architecture, he detailed the Greek and Tuscan orders as a reference point for future architects. In 1563, Giaconda dad Avignon wrote his treatise, The Five Orders of Architecture, which was considered to be a guide for architects and builders throughout Europe. During the Renaissance, Andrea Palladian (1508-1580), wrote the The Four Books of Architecture, these books encompassed the classical architecture of Greece and Rome. It is from these roots that the Neo-Classical architects developed their approach to design, considering its form and function for both private and civic buildings throughout the 17th century. The Examination Hall in Trinity College, Dublin, stands in Parliament Square. Designed by the architect Sir William Chambers, but realized by Christopher Myers, and completed in 1785. Entering the college through the classical portico of the West Front of Trinity College, one emerges into a beautiful, elegant and enormous space consisting of two squares, Parliament Square, a cobblestones quadrangle, and Library square, which is set with lawns and trees.With the Campanile at the axis teen the two, to the left of this is the Chapel (1787-98), Dining Hall (1760-5), and the Graduates memorial building (1892), at the back of the square stands the Rubrics (1690), t he square is completed by the Library (1712-33) on the right, and the Examination Hall (1777-86). 1. Flemings Honor,H and Vesper, N. (1999) Architecture and Landscape Architecture The stylistic composition of the Exam Hall is Neo classical after the Roman style. In contrast to the West Front, with its festoons and garlands, it could be considered austere.Facing across the main quadrangle towards the Chapel, these two buildings error each other. Both are large single vaulted chambers with an apse, and a temple front portico in the tetra style, the columns being of the Corinthian order, supporting a pediment with unadorned tympanum, this mirroring was a device used in classical architecture to try to achieve balance, majesty, space and calm. The roof of the portico is of groin vaults springing from the imposts of Corinthian pilasters on the inside and the front columns.There are three principle registers, the ground floor, the piano mobile and the upper or attic level. There are five bays on the front elevation. The fenestration is typical, neoclassical, symmetrical distribution; the windows on the ground floor are round headed in keeping with the three arches in the portico, and the three arched windows above the entrance. On the piano mobile the windows are large, rectangular, with a pediment above, and console brackets and festoons below, the sills united with continuous including.The attic windows are smaller, and square with a lintel above them. The walls of the building are made from ashlars granite, with channeled rustication on the ground floor, giving the building a fortified and secure effect. The portico and three central bays are made from Portland stone, a sign of the illustrious economic climate during the last half of the 18th century (Portland stone was expensive and had to be imported from Dorset at some considerable cost). The longitude elevation of the exam hall consists of seven bays; the central window on the piano Mobile has a pediment.Agai n the fenestration is symmetrical, with square windows on the attic floor, above each window is a lintel, on the ground floor the ashlars granite is channel rusticated, and the rectangular windows again have lintels above them. An undecorated transfigures spans the building between the ground floor and the piano mobile. Central to the ground floor is a door with block rustication surrounding the entrance. A balustrade runs along the parapet on the roof. Behind the balustrade on the roof, semi-circular windows run the length of the building including the three semi-circular windows on the south facing elevation, which is where the apse is.The apse has three bays, the attic level contains the aforementioned semi-circular windows, the piano mobile contains three large rectangular, round headed windows which are framed with a keystone surrounded y five vigorous either side of it. Inside is an ‘aphasia hall with a three-bay arcaded vestibule and gallery above'2, the hall is lit nat urally by the semi-circular windows on the clerestory, the round headed windows in the gallery and by the large round headed windows in the hemispherical semi-dome apse. The interior is stunning with decorative Damascus style stockroom, by Michael Stapleton.The epicenter elegance of the incommoding which adorn the frieze and wrap around the interior, carrying garlands and scrolls, are delicately rendered and utterly beautiful. This ornament covers the panels of the elliptical groin-vaulted ceiling, along with roundels and husk-garland ovals. The hall also contains the Baldwin Monument of 1781 by Christopher Whetstones, a gilded Organ case by Lancelot Pease, 1684, and a gilt wooden chandelier. 3 The examination Hall follows the rule of three, or tripartite organization of classical architecture.The Temple front elevation combines the astrolabe/base, the portico/middle, and untreatable/roof. Within this combination, the column has a base, a shaft and a capital. The untreatable has an architrave, frieze and cornice. Considering the villas n northern Italy which were following the architecture of antiquity, the classical style, Villa Memo in Fanfold, Villa Escherichia, at Financially in Veneto, or the Villa Copra â€Å"La Rotunda† in Vaccine, which inspired thousands of buildings in Europe and further, all these examples have in common their inspiration, The Pantheon, in Rome.Andrea Palladian, who published his treatise â€Å"l Equator Libra Deliberateness's† in 1570, was the architect responsible for all these inspirational buildings. â€Å"In his early thirties, Paladin's talent was recognized by classical humanist scholar, Count Ignoring Transition, who introduced him to the study of architecture in Rome, focusing on the study of classics, and Vitreous principles of architecture strengthening his fluency in the classical architectural language, demonstrated by his sensible use of symmetry and classical orders in his work†4 2. Casey, C. (200 5) The Buildings of Ireland, Dublin (pig. 97) 3. Ibid. (pig. 397) Chaw,R and Alt,R (2012) Sir William Chambers, ( Treatise on Civic Architecture 1759), designed the 4. Examination Hall in 1785. Influenced by continental neoclassicism and the works of Vitreous, and Palladian, Chambers had already designed the Casino at Marino, built or the Earl of Charleston. The Examination Hall was built by Christopher Myers, (1777-1786). William Chambers influenced a small group of architects including James Agenda, who went on to finish the Four Courts, amongst many other civic buildings around Dublin, which was preceded by the Examination Hall. In conclusion, it is Justifiable to describe the Examination Hall in Trinity College as classical, since the architectural language used in the design and building of it comply with the classical principles set down in the works of Vitreous, Albert', Avignon and Palladian. The temple front elevation and fenestration treatment on the says are of the same s tyle as many of the Palladian villas built in the sass's, which in turn took the Pantheon and many other temples in Rome as their inspiration.The economic climate in Dublin in the 18th century mirrored the prolific wealth of Italy in the 16th century providing a fertile atmosphere for civic architecture. The reputation of the patron, architect and builder for supplying such civic magnificence was enhanced and profitable. The need for wealthy patrons and thriving governments to illustrate their success and status through the creation of majestic buildings lead directly to a reintroduction of the classical era.The Examination Hall was used as a public building, as a theatre and a forum for the many guilds in the city, its function was to facilitate these gatherings whilst communicating through the design and creation of majestic structures the affluent society that was Georgian Dublin. The Examination Hall has a restrained noble simplicity, free from ornamentation. It is defined and s olid, it occupies its space in a dignified grandiose manner, it appears level-headed, principled and steadfast. The roots of the Examination Hall belong firmly in the classicism which began with Vitreous and spanned Brucellosis, Albert', ND Donated.

Sports Psychology

Sport Psychology Athletes in today’s society are bigger, stronger, and faster than ever before but they still share the same goals as their predecessors, climb to the top of their sport and be crowned champion. Unlike in previous generations, the â€Å"game† is no longer just a game, it’s a booming business. Major League Baseball alone boasts a three point seven billion dollar a year industry.In this new generation of big business, how do athletes cope with the pressure of grossing fifteen million dollars a year and performing in front of twenty thousand screaming fans packed into Madison Square Garden or seventy-two thousand fanatical â€Å"Cheese Heads† at Lambeau Field? One of those answers is with sport psychology. But one answer leads us down a convoluted path with many other unanswered questions. This paper will define sport psychology and identify where it come from. It will also discuss the objectives of sport psychology and how are they applied.Th e final topic will describe sport psychologists do. According to the sport psychology program at San Diego State University, sport psychology can be defined as â€Å"the study of people and their behavior in sport and exercise contexts†, or â€Å"the effect of sport itself on human behavior†, or â€Å"a field of study in which the principles of psychology are applied in a sports setting. †(SDSU, web para. 1) How did we arrive at this definition? The history of sport psychology can be divided into five periods dating as early as 1895 to the present.The first period is from 1895-1920. Norman Triplett, a psychology professor at Indiana University, was the first researcher to confirm that bicyclists sometimes rode faster when they raced in groups or pairs than when they rode alone. Following Triplett’s work in 1899 is E. W. Scripture of Yale. Scripture believed that a certain set of personality traits could be fostered through participation in sports. In 1903 , G. T. W Patrick wrote an article for the â€Å"American Journal of Psychology† that stated attending sporting events allowed fans to release pent-up emotions.We wrap up the early era with Coleman Griffith. Griffith began informal research of basketball and football players in 1918. His research led to the second period of sport psychology named in his honor, the Griffith era. The Griffith era of sport psychology begins in 1921 and runs into 1938. Coleman Griffith is considered the grandfather of North American Sport Psychology due to his contributions during this period. Between 1921 and 1931, Griffith published over twenty five research articles relating to sport psychology.Griffith was also appointed as the director of research in athletics at the University of Illinois in 1925. The focus of the department was psychomotor skills, learning, and personality. The largest accomplishments of Griffith come in 1926 and 1928 when he wrote Psychology of Coaching and Psychology of Athletics respectively. We close the Griffith era when Phillip Wrigley hires him as sport psychologist for the Chicago Cubs in 1938. The third and fourth periods of sport psychology are by far the slowest developing time for the new science.This portion begins in 1938 when Franklin Henry of the University of California, Berkeley established the psychology of physical activity graduate program. The forties and fifties were rather stagnant but we arrive in Rome, Italy for the first World Congress of Sport Psychology in 1965. Following the World Congress gathering is the first annual North American Society for the Psychology of Sport and Physical Activity (NASPSPA) conference in 1967. NASPSPA closed the door on the fourth period in 1974 when they published the proceedings of their conference for the first time.Our current period in sport psychology is considered the contemporary period. The first event of the contemporary period was the establishment of the â€Å"Journal of Sport Psyc hology†, which is now known as â€Å"Sport and Exercise Psychology†. One of the most monumental steps was during the 1984 Olympic Games when American television emphasized the role that sport psychology played in premier athletic training. The US Olympic Team hired its first full-time sport psychologist in 1985. The trend continued in 1986 as The Association for the Advancement of Applied Sport Psychology (AAASP) is established.The AAASP began to publish their official journal in 1989. Finally, the AAASP began to award the â€Å"certified consultant† designation in 1991. Now that we know what sport psychology is and where it began, we can attempt to determine the objectives of sport psychology. The first basic objective in sport psychology is to learn how psychological factors shape a person’s physical performance. The second objective is to comprehend how participation in athletics affects a person’s psychological health, development, and well-bein g. With those two objectives in mind, how do we actually apply them?First off, there are a number of reasons for sport psychology, and for every reason, there is a distinct group of people who are using sport psychology to their advantage. With that said, let’s move on to those reasons. The first reason for sport psychology is probably the most obvious, the pursuit of excellence by athletes. Simply put, sport psychology plays a vital role in how athletes train. Next is the enormous salaries paid in professional sports today. A 24 year old college graduate being drafted by a professional sports team is suddenly a very wealthy person overnight.Most people need assistance in transitioning to that kind of lifestyle. Our third reason is the undisputable fact that the recognition gained by athletic competition is huge. Most children cannot tell you that the current Vice President of the United Sates is Dick Cheney but could tell you who Alex Rodriguez or Ron James are, who they pla y for, and what position they play. The final reason for sports psychology is what is known as the fitness movement. The phenomena can be dated back to the fifties where fitness was beginning to be sold as a way of life.It is safe to say that fitness is a way of life. The television can confirm this as it is filled with ads that include sports drinks and home exercise equipment. What groups is sport psychology for? We can start with our children when we let them play tee ball and pee wee football and work all the way through senior citizens taking aerobics classes at the nearest community center. We can also include our novice intramural softball leagues on the weekends all the way to our elite professionals and Olympians competing on the world stage.Applying sport psychology techniques to most of the different groups in sports is very basic. The most popular group for sport psychologists are coaches, teachers, fitness trainers, and elite athletes. Coaches, teachers, and fitness tra iners receive basic reinforcement and motivation training to help them get their teams to perform. Our elite athletes however have a full scope of services offered to them. Most professionally owned sports teams have a team of three to four sport psychologists assisting the organization. It can be considered a type of insurance policy on their investment.Let’s discuss how this â€Å"insurance policy† work for the pros. Sports psychologists handle many issues depending on the sub area of sport psychology in which they certified. The two basic areas are clinical sport psychology and educational sport psychology. The less traveled path of these is the clinical approach. These specialists are licensed psychologists and primarily deal with severe emotional disorders. Examples of these are athletes with eating disorders and substance abuse. The most common area of sport psychology is the educational side.Educational sport psychologists have been trained with a sport science background. This type of psychology is considered the mental coach approach. The goal of these psychologists is to assist coaches and athletes with shortcomings in their confidence level, dealing with performance anxiety, and improving concentration skills. Educational sport psychologists are typically employed by professional sports teams. These psychologists are not certified in clinical psychology and usually refer athletes with more sever disorders to a clinical psychologist.With sports and exercise such a big part of today’s society, there comes a need for a field dedicated to the psychological aspects of sports and exercise. Sport psychology has grown from an accidental study of cyclists to a science that can identify what athlete performs better and why. This paper has defined what sport psychology is and where it started. I have also covered the objectives of sport psychology and how they are applied. Finally, I covered what sport psychologists do. The next time you s it down to watch a professional sports contest you can ask yourself if this athlete is mentally prepared to perform today.WORKS SITED American Board of Sport Psychology. http://www. americanboardofsportpsychology. org/ Association for the Advancement of Applied Sport Psychology. http://www. aaasponline. org/ Martin, Scott. http://www. coe. unt. edu/martin/KINE5121/5121intr. htm University of North Texas. 2004 SDSU sport psychology http://www-rohan. sdsu. edu/~psyched/index. html Street and Smith. â€Å"For a handful of sport psychologists serving teams, a mind is a terrible thing to overlook†. Street and Smith’s Sports Business Journal. http://www. mwiop. com/perf_consult/articles/sport_a. html December 1999.

The PHYSICS of BASEBALL essays

The PHYSICS of BASEBALL essays The Physics of Baseball by Robert K. Adair was a very interesting book, which revealed some fascinating information about the relationship between physics and the sport of baseball. Robert K. Adair revealed and uncovered so many interesting facts and observations about the sport. The book gave you some of the most unbelievable tidbits of information you will ever hear, and to think that they are backed up with a science is practically unfathomable. In 1987, Bart Giamatti, who at the time was the president of the National League, to become the Physicist of the National League, asked Robert K. Adair. Adair was a professor of physics at Yale, and was the only one selected. Adairs job was to research many of the original and most heated arguments of the physics and actual technicalities of baseball. Adair took to the field, but first brushed up on his baseball knowledge. Then Adair took off to study baseball, perform experiments, and write a report for the president of the National League, Mr. Giamatti. This was his dream job, and he drew up what he thought were the right calculations for many of the largest questions of baseball. Then when he reported it to Mr. Giamatti he was asked to make it a book, which he did. This book was a great book, and was it not for this research far less people would be aware of some of the more basic principles of physics. Not only did was I interested in The Physics of Baseball, but it also taught me a great deal of information for physics that I can use in real life situations and in physics class. The Physics of Baseball had lots of controversial information in it. For instance, just with the ball alone, so many people argue that a curve ball breaks 12-14 inches, but it is really just an optical illusion. However much you tell them they still wont believe you. It was also interesting to learn that a ball exceeding the speed of 100mph or below the speed of 50mph...

Greek Culture essays

Greek Culture essays The age of Greece was a wonderful time for immense accomplishments and discovery in science, literature, art, language, philosophy, and many other fields of knowledge. Even the alphabet that we use today is derived from the ancient Greek alphabet that they developed from the Phoenicians. Greek mythology is also still popular today in many stories and movies on the big screen, even though the modern sciences have replaced them as sources of truth. Some of Greece's largest and most prominent accomplishments include the development of philosophy, the building of the great city of Athens, and its Hellenistic Age, in which Greek culture was spread into the Eastern countries. Although Greece is no longer what it used to be, the influence of its civilization and culture will forever have an impact on our culture, society, and peoples. The Greeks were the world's first philosophers. They were the first to wonder about nature, how the world worked, and the real meaning of life, instead of just living life by the old Greek mythology. They asked themselves questions such as What exists and........ Although they were great thinkers, they also started out like many other ancient civilizations and created large families of Gods to explain natural phenomenon that they did not understand, such as rain, the seasons, day and night, and etc. Their Greek Gods had human emotions as well as special strengths and powers and were the embodiment of human perfection. However, as the times began to change, the Greeks were no longer satisfied with the Gods and the myths that they had created and sought to discover better answers for their many questions. They started to question the universe and what was around them, investigating the nature of man and its environment. The first Greek philosophers lived around 600 B.C.E. and were from the city of Miletus. They asked themselves questions about water, matter and creation ...

Answer the questions 6 Essay Example | Topics and Well Written Essays - 250 words

Answer the questions 6 - Essay Example Some sentences do not adhere to the correct use of phrases such as â€Å"beyond a shadow of doubt â€Å" is a clichà © and should be, â€Å"beyond any shadow of doubt.† In this same paragraph there is misuse of the word impersonal. Following your request for suggestions on how to improve customer relations, I wish to submit some ideas. I am of the opinion that we can enhance customer satisfaction easily by making a change in our counters. Last December, glass barriers were installed in our branch separating tellers from customers. These barriers have air vents that allow tellers like to communicate freely with our customers. Management thought that since these barriers are bulletproof; they would help in stopping thieves from gaining easy access to the tellers’ cubicles. However, there were customers who were not pleased by these glass partitions especially since communicating with them became extremely difficult. This is because both the customer and teller had to raise their voices for them to be heard. It becomes even more inconveniencing when dealing with elderly people or someone from another country. This makes the customers think they are being treated in an inhospitable manner. After some careful research from other banks, I realized we are the only bank in town using such barriers. Most of the other banks are trying causal kiosks and open counters to make their customers feel at

Information on the Indian American community in new york Essay

Information on the Indian American community in new york - Essay Example They had larger households. 4 percent of the Indian population was senior citizens, numbering 7,787. â€Å"Most Indian immigrants in New York City came to the United States in the last 20 years.† â€Å"Indians in the city obtained citizenship faster than foreign-born New Yorkers as a whole.† â€Å"The vast majority of Indian children in the city (86 percent, or 35,688) were enrolled in the New York City public school system, exceeding 79 percent of all New York City children.† Other groups living near with whom the Indian American population has interaction are, Chinese Americans, Koreans, Irish Americans, Italian Americans, African and Americans and Native Americans. Since New York City is the commercial hub, healthy interactions exist amongst the different ethnicities. Your will find doctors, bankers, engineers amongst Indian Americans. The percentage of Indian Americans that engage in criminal activities is nil. They are also in business, and hotel industry and export and import trade. Some of the Indian Americans occupy top posts in the Democratic Government of America. Globalization has provided new impetus for active interaction between different